Bagel by SunLake

Creative Direction by riri(@rinrinminagi)

The primary focus of this project was to create the album cover and a teaser video for the newly released album "Bagel" by South Korean music producer SunLake. My role involved crafting a typographic logo that embodies the distinctive shape of a bagel, ensuring that the symbol serves as a potent visual language within the overarching narrative of the entire concept. The objective of the teaser video was to captivate viewers' attention. To achieve this, I incorporated various elements associated with bagels, unveiling the typographic logo in tandem with the sudden onset of the music. This strategic approach aimed to create a visually engaging experience that seamlessly integrated the thematic elements of the album.