KLARR Re-branding

I led both the strategic planning and creative direction for the complete rebranding of KLARR, an air sterilizer brand. Based on extensive market research, I developed a new brand positioning and identity that reflect KLARR’s potential in a highly competitive and health-conscious market. This included devising parts of the marketing strategy to align with the updated brand values and consumer insights. One of the key highlights of the project was the creation of Klear Shield Technology—a branded feature developed to reinforce the product's core benefit of invisible yet powerful protection. This concept helped build trust and clarity around the product’s purpose while adding a layer of proprietary value to the brand narrative. On the design side, I was deeply involved in the development of the new visual identity, including the logo design, typography system, brand color palette, and even product design elements. The result was a cohesive and elevated brand experience that communicates both innovation and reliability.