​LOTTERIA

2020 LOTTERIA Graphic Design Competition Finalist

The artwork I submitted for the Lotteria 2020 graphic design competition was selected as a finalist. At that time, Lotteria was aggressively promoting their new menu item, the Cheese Ball, and their Lunch Time. My approach was to create a key visual that not only represented Lotteria's promotional content but also harmonized with the overall brand image. Considering that many consumers were not familiar with the Lunch Time they were aggressively promoting, I integrated the key elements that symbolized their identity, such as the red color associated with their brand, a straw reminiscent of hamburgers or fast food, and the operating hours of the Lunch Time, all within one key visual. This design aimed to maintain the overall brand atmosphere while effectively conveying their promotional message.