Vieol

Vieol is a menswear brand based on the reinterpretation of traditional clothing with a focus on practicality and activity. Every detail of their works serves a purpose, aiming to portray a dark yet sexy and utilitarian image of masculinity. In 2023, Vieol launched its second brand, LIMFINITY.​

I have undertaken the overall brand imaging and creative direction for the two mentioned brands. The design emphasizes a dark and cool atmosphere throughout, and the main logo has been designed as a typographic logo to avoid the use of symbol-type logos. However, as the client actively requested a symbol-type logo, I designed it in the form of a clip, allowing it to be physically used together with business cards and stationery.