​The New X4 Campaign for World EXPO 2030 BUSAN, KOREA

The New X4 Campaign is a domestic public advertising design commissioned by the South Korean government and Busan Metropolitan City. The client wanted to promote the Expo by transforming the word "Expo" into "X4" to make it more accessible and intuitive to the public. They requested a campaign with a flashy and popular design centered around the font "X4." As a result, I designed an advertisement that was both eye-catching and sophisticated, using hologram and lens flare effects to create a dazzling and reflective background, with the straightforward "X4" font placed at the center. The background's light also reflects onto the central "X4" lettering, giving it a more natural and radiant feel, almost as if the letters are being pulled in or coming closer. I added a gradient to the background to enhance the effect. To maintain the focus on the central lettering, the logo was placed at the top and bottom, ensuring it does not distract from the main content.